{"title":"Sales \u0026 promotions","description":"\u003cp\u003ePatterns that sell: free-shipping nudges, sale codes, exit-intent offers, flash sales.\u003c\/p\u003e","products":[{"product_id":"free-shipping-bar","title":"#029 Free shipping","description":"\u003ch3\u003eWhat it is\u003c\/h3\u003e\u003cp\u003eA slim bar that knows the cart: “Add €18.00 more and shipping is on us”, a progress bar that fills as items go in, and a celebration once the threshold is reached. Add the €10 \u003ca href=\"\/products\/demo-item\"\u003eDemo item\u003c\/a\u003e to the cart to watch it move.\u003c\/p\u003e\u003ch3\u003eWhen to use it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eYou offer free shipping above a threshold and want people to reach it.\u003c\/li\u003e\n\u003cli\u003eAverage order value matters more to you than one more email.\u003c\/li\u003e\n\u003cli\u003eYou want something shoppers see on every page without covering the page.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy it works\u003c\/h3\u003e\u003cp\u003eIt turns a static policy into a live nudge. Shoppers add one more item to “unlock” something they were going to pay for anyway.\u003c\/p\u003e","brand":"Bar","offers":[{"title":"Default Title","offer_id":44206408073290,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}]},{"product_id":"sale-code","title":"#020 Sale code","description":"\u003ch3\u003eWhat it is\u003c\/h3\u003e\u003cp\u003eA promotion with the code shown up front and a copy button, plus a button to the sale. No signup - the code is the message.\u003c\/p\u003e\u003ch3\u003eWhen to use it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eA sale that everyone should know about: weekend, holiday, clearance.\u003c\/li\u003e\n\u003cli\u003eYou want the code applied without anyone typing it (it is, on click).\u003c\/li\u003e\n\u003cli\u003eYou already have the shopper's email or don't need it.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy it works\u003c\/h3\u003e\u003cp\u003eRemoving the hunt for the code removes the drop-off. The copy button and the auto-apply do the typing.\u003c\/p\u003e","brand":"Pop-up","offers":[{"title":"Default Title","offer_id":44207448752202,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}]},{"product_id":"exit-intent","title":"#027 Exit intent","description":"\u003ch3\u003eWhat it is\u003c\/h3\u003e\u003cp\u003eA last-moment offer that appears when the cursor heads for the tab bar (desktop) - the shopper was leaving anyway.\u003c\/p\u003e\u003ch3\u003eWhen to use it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eYou'd rather not show an offer to people who were going to buy regardless.\u003c\/li\u003e\n\u003cli\u003eYou run a campaign with a start and end date and want it to stop itself.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy it works\u003c\/h3\u003e\u003cp\u003eIntent targeting: the offer reaches the visitor whose mind is made up to leave, and nobody else.\u003c\/p\u003e","brand":"Slide-in","offers":[{"title":"Default Title","offer_id":44207448817738,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}]},{"product_id":"flash-sale","title":"#004 Flash sale","description":"\u003ch3\u003eWhat it is\u003c\/h3\u003e\u003cp\u003eThe loudest format the app has: the whole screen, shown once the visitor has scrolled far enough to be interested.\u003c\/p\u003e\u003ch3\u003eWhen to use it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eA short, big sale where reach matters more than subtlety.\u003c\/li\u003e\n\u003cli\u003eLanding pages from ads, where the offer IS the page.\u003c\/li\u003e\n\u003cli\u003eRarely - a full-screen takeover on every visit trains people to close.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy it works\u003c\/h3\u003e\u003cp\u003eScroll depth is a soft intent signal: the pop-up reaches people who engaged, not people who bounced in the first second.\u003c\/p\u003e","brand":"Full-screen pop-up","offers":[{"title":"Default Title","offer_id":44207449440330,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}]}],"url":"https:\/\/ap-demo-shop.myshopify.com\/collections\/sales-promotions.oembed","provider":"Lumifish: Popups, Bars \u0026 Forms","version":"1.0","type":"link"}