The five shapes
| Type | Where it sits | Best for | Interrupts? |
|---|---|---|---|
| Pop-up | Centred, page dimmed behind | One offer you want every visitor to see | Yes |
| Bar | Strip at the top or bottom edge | Short news: shipping, a sale, a code | Barely |
| Slide-in | Panel at the left or right side | Signups and offers next to the page | A little |
| Widget | Box in a bottom corner | Offers that wait until they are wanted | No |
| Inline block | Inside the page itself | Nudges where the decision happens | No |
Rule of thumb
The more a message interrupts, the more it has to be worth. Use a pop-up for your best offer, and the quieter shapes for everything else. You can switch the type in the editor at any time without losing your work.
Close or collapse
Bars, slide-ins and widgets can tuck into a small pill instead of closing, so the offer stays one click away while the shopper browses. A widget can even start as the pill and open only when clicked.
On phones
Slide-ins and widgets become a sheet that slides up from the bottom of the screen; pop-ups and bars keep their shape.
Read more
In the app: Help → Popup types: popup, bar, slide, widget, and inline block.
The five types
Pop-ups →Centred, page dimmed behind. For your one big offer.Bars →A strip at the top or bottom edge. For short news.Slide-ins →A panel at the side. For signups next to the page.Widgets →A box in the corner. For offers that wait to be wanted.Inline blocks →Part of the page itself. For nudges where people decide.