What it is
An email and a birthday (day and month, never the year). The birthday is saved on the customer in Shopify, ready for a yearly "happy birthday, here's a treat" email.
When to use it
- You want a reason to email a customer that is not a sale.
- You already send a welcome series and want a second, personal moment.
- Your account page or footer has room for a "Birthday club" link.
Why it works
A birthday email is one of the few marketing emails people are glad to get - and a shopper who joins has told you they want to hear from you at least once a year.
How to build it in the app
Create pop-up → template Birthday Club → on the settings page, Appears → When a link is clicked, address birthday-club → Publish → link to #lumifish-birthday-club from your footer or account page. Then, in Shopify Flow or your email app, send the treat on the date saved in the customer's birthday field (custom.birthday).
Watch out for
The pop-up collects the date; the birthday email itself is sent by Shopify Flow or your email app - set that up before you promise a treat. Only the day and month are asked, so nobody is asked their age.
Read more in the help center
In the app: Help → Collect emails with a signup form.
