{"product_id":"birthday-club","title":"#069 Birthday club","description":"\u003ch3\u003eWhat it is\u003c\/h3\u003e\u003cp\u003eAn email and a birthday (day and month, never the year). The birthday is saved on the customer in Shopify, ready for a yearly \"happy birthday, here's a treat\" email.\u003c\/p\u003e\u003ch3\u003eWhen to use it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eYou want a reason to email a customer that is not a sale.\u003c\/li\u003e\n\u003cli\u003eYou already send a welcome series and want a second, personal moment.\u003c\/li\u003e\n\u003cli\u003eYour account page or footer has room for a \"Birthday club\" link.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy it works\u003c\/h3\u003e\u003cp\u003eA birthday email is one of the few marketing emails people are glad to get - and a shopper who joins has told you they want to hear from you at least once a year.\u003c\/p\u003e","brand":"Pop-up","offers":[{"title":"Default Title","offer_id":67730559107146,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/8707\/6426\/files\/demo-birthday-club.png?v=1792333599","url":"https:\/\/ap-demo-shop.myshopify.com\/products\/birthday-club","provider":"Lumifish: Popups, Bars \u0026 Forms","version":"1.0","type":"link"}