What it is

A promotion with the code shown up front and a copy button, plus a button to the sale. No signup - the code is the message.

When to use it

• A sale that everyone should know about: weekend, holiday, clearance.
• You want the code applied without anyone typing it (it is, on click).
• You already have the shopper's email or don't need it.

Why it works

Removing the hunt for the code removes the drop-off. The copy button and the auto-apply do the typing.