What it is
The question every customer-satisfaction report is built on: "Would you recommend us to a friend?", from 0 to 10. A score of 6 or lower opens a second question - "What could we do better?" - and an email field lets you reply.
When to use it
- You want one number to watch from month to month.
- You send a post-purchase email and want the survey one click away.
- You want to hear from unhappy customers before they write a review.
Why it works
Happy customers answer with one tap; unhappy ones are asked why, at the moment they are ready to say it. The app works out your NPS score for you.