What it is

One question with a few answers to tap - "What should we launch next?" - and a Vote button. No email; every vote is counted and shown in the app as a bar per answer.

When to use it

• You are choosing between products, colours or names and want shoppers to decide.
• You want to give a first-time visitor something to do besides "sign up".
• You want to learn something about your shoppers without a survey tool.

Why it works

Voting is fun and costs nothing, so far more people answer a poll than fill in a form - and a shopper who voted for the next launch has a reason to come back and see it.