What it is

Two taps as the shopper leaves: did you find what you needed (thumbs up or down), and what brought you here today. No email; both answers are counted.

When to use it

• Visitors leave without buying and you don't know why.
• You want to know what people come looking for: gifts, a sale, one product.
• You already run an exit offer on some pages and want a softer one elsewhere.

Why it works

A visitor who is leaving has nothing left to lose by answering, and two taps is less effort than closing the tab. Over a few weeks, the answers tell you what your store is missing.